Makinglegalaideasiertounderstandandaccess

This project aims to improve access to justice for women and vulnerable groups in Bangladesh. The communication assignment supports this goal by strengthening project visibility, stakeholder engagement and the delivery of clear, inclusive information through gender-sensitive, rights-based messaging.

RedOrange is developing a communication plan for the project and a communication strategy and plan for the Directorate of Legal Aid Services in Bangladesh (DBLA). Through needs assessments, audience research, stakeholder mapping and validation workshops, the work identifies communication priorities and outreach approaches. The resulting plans aim to provide a practical framework for consistent messaging, coordinated engagement and effective information sharing.